Email Marketing and Online Promotions

Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace, and is a revolutionary way to increase sales and profits. Milestone’s permission-based email service will help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships. Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. We'll help you achieve real results, reaching potential and existing guests with relevant, compelling email communiqués.

Effective Email Marketing Tips
Milestone's innovative email marketing service - eReach - is a comprehensive product that helps you effectively communicate with your customers and build loyal relationships. Bundling everything you need to run effective, low cost email campaigns, eReach is a complete email solution with beautifully designed, lodging specific email templates and customizable content that hits its mark. Here are few email marketing principals we follow:

• Permission-based Email Marketing vs. Spamming . Spamming is ILLEGAL. Conduct only permission-based campaigns
• Market to people who are interested in hearing about your services
• Use a Double Opt-in process for collecting emails

Why use Milestone for Email Marketing?

• State-of-the-art Email Marketing Engine
  • The eReach Engine avoids spam – proactively works with data service providers to meet the latest regulations and help deliver emails to the consumer’s inbox.

• High Quality Templates
  • High quality designs targeted for multiple occasions within the lodging industry
  • Lodging specific content provided for each template, no need to create each idea from scratch, we’ve provided you with dozens of ideas from which to choose
  • Choose from a variety of e-cards or e-newsletters. We recommend a combination of the two options throughout the year.

• Flexible Models
  • Self-Service Option available to lower costs
  • Milestone managed model to enable complete turn-key solution
  • Complete Trackin

• Complete Tracking
  • Email campaign reports include pictorial and report format views of how many people clicked on which link, how many bounced back, etc.

We divide email marketing into four easy steps.

1. Collecting Email Addressees
2. Develop Email Marketing Plan
3. Sending Campaigns
4. Tracking and Monitoring Results

Visit eReach.milestoneinternet.com to find out more about our process and to view our strategies.

Milestone Email Campaign Samples

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