Hotel’s Challenge
The 232 room Quality Inn and Suites, Canyon Plaza is located a few minutes from the Grand Canyon National Park.  Even though they were in a key market, they were not able to capitalize on it with their existing independent site. The hotel was hard to find through keywords or organically on search engines other than by their name and was not optimized for search engines.   The site was built with older technology, was monotonous in color, and was not very attractive to viewers. Although the site had multiple pages, it was not easily navigated and information was not organized. Packages were an important aspect of the hotel, but they were all placed on a single page without much detail.

Milestone Strategy
Milestone researched the market area extensively. Packages were separated onto different pages, making each package page search engine optimized. The content for the site was re-written to optimize for search engines targeting the most searched keywords in the market. Also, a lot of focus was applied to make the website was more aesthetically pleasing and easier to navigate.

Results

• Visitors per month more than doubled in the first 2 months of site going live. 
• Online revenue contribution from the website increased 10% in the first month and 30% in the second month compared to same months previous year.  This does not include the phone reservations which are being tracked separately. 
• The entire marketing cost for the site and the promotion is recovered in the first 2 months itself. 
• Ranks high on Google, Yahoo, and other search engines for targeted keywords and for things to do in their local market.