Situational Analysis (pre-Milestone):
The Best Western Tuscan Inn is a Kimpton Hotels managed boutique hotel located in the heart of San Francisco. Prior to Milestone, the property had a website that was not producing much revenue. By redesigning the property’s website with search engine guidelines and promoting it through different online channels, the Best Western Tuscan Inn has experienced a significant jump in web traffic and online revenue despite the unfavorable economy.

Results:
Just in January and February 2009, the Best Western Tuscan Inn’s new website has already generated $75K in revenue; just in 2 months, the website has produced more than 4 times the total revenue of $17K from website in 12 months during 2008. On a month over month basis, the total number of room nights booked has increased 30 times over the previous year, despite the current economy.

Milestone Strategy
Milestone Internet Marketing followed a very strategic process in marketing Best Western Tuscan Inn online. The following steps are part of Milestone’s proven online marketing strategy for driving revenue to the property:

What Milestone Did:

• Online Keyword Research of the hotel’s markets and strategy recommendations.
• Search Engine Optimized Content based on the marketing strategy, with each webpage focusing on a unique keyword theme, category, and market segment.
• Search Engine Optimization, which involves writing keyword-rich Meta tags and enhanced content based on targeted online research.
• Create, Design, and Program an effective, high-quality website that performs well in the search engines and appeals to site visitors using the latest guidelines and technologies.
• Organic Promotion of the website on multiple internet channels, such as search engines, directories, user generated content sites, internet yellow pages, etc.
• Continuous Monitoring of ROI