Galexi™ Portal Content Management System (CMS)

Milestone’s second generation Brand and Lodging Association Website Content Management System is a state-of-the-art content management tool that is targeted to the lodging and travel industry. The online marketing tool helps brands and lodging association groups develop complete website solutions and strategies for their organizations. The tool is developed to be modular from the ground up so that it allows several degrees of flexibility to the organization depending on their needs and requirements. The solution is targeted mainly to brands and associations who want to create corporate portals and have the flexibility to add and remove franchisees and member websites on the portal on the fly with relative ease. In addition to extremely flexible website architecture, the portal solution is developed to be search engine friendly from the ground up and has several Web 2.0 features integrated into the solution. The solution comes with several modules, the key ones being:

• Consumer Website – main website
• Corporate Website – corporate information
• Brand Admin Panel – manage all content for the entire website
• Hotel Admin Panel – each hotel can be provided an admin panel to upload the content, and manage their section of the website (the content does not go live until the Brand Moderator approves the content).

What is Galexi™?

Galexi™ is Milestone’s state-of-the-art Content Management System that allows hotel and restaurant chains, and hospitality associations to rapidly deploy and manage websites for their members with great ease at a fraction of the cost of existing systems in the market today. The system is offered as a hosted solution that does not require major hardware or software installations and can be accessed from any computer.

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Galexi ™ Applications

Galexi™ system can easily be configured for multiple applications. The system is ideal for brands and chains in hospitality and restaurant industry, CVBs and Lodging Association portal platforms, Corporate Intranets, independent websites, and brand administered microsites.

Front End Modular Architecture

Galexi Architecture is defined for complete flexibility to target multiple applications. At the main front end level, the architecture provides the ability to customize different levels of navigation. The system offers a resource library that can be segmented by type of information and acts like a central repository. Web 2.0 and Social Media modules such as online video, blogs, User Generated Content, Advanced maps (mash-ups) can be added with relative ease.

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Galexi™ Marketing Features

• Custom Design
  • Enables each brand and group to customize to their branding and image
  • Allows multiple design templates enabling localization
  • Advanced property search customized for multiple properties
• Marketing Packages, Specials, Promotional Programs
  • Set active and expiration dates for marketing packages and promotional programs
  • Rotation of banners, packages, featured products and hotels
• Search Engine Friendly Drives Higher Revenue
  • Higher rankings on search engines drive higher revenue
  • Meta tags and alt tags on every page of portal
  • Build from grounds up using search engine guidelines and recommendations
  • SEO friendly page names.
  • Search Engine Friendly URLs - URL rewrite technology lets you create URLs that improve search engine rankings and manage page names.
• State-of-the-art ROI
  • Detailed ROI tracking reports
• Seamless Integration with 3rd Party Services
  • Effortless integration with booking engines, booking services, weather services, tripadvisor.com, photo galleries, interactive Google maps and destination Mash-ups, and several more.

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Galexi’s Admin Features

• Ease of Use
  • Web-based platform. No software, no installs.
  • Intuitive interfaces reduce cost for technical personnel needed to maintain site
  • Complete control to add tabs, buttons, new websites, destinations on the fly
  • Add new content while existing site is live removing downtime needed to upgrade
  • Ability to create content blocks.
• Add Franchisees / Hotels Within Minutes
  • Real time addition of new property - set up or add a new property to the portal
  • Dynamically adding new pages to dropdown (dynamic menu dropdown additions)
  • Dynamic Property search on Integrated Menu. (Any new property additions show up real-time on search)
  • Geo-code physical address and show up on map
• Collaboration and Moderation
  • Individual hotels and departments can add content
  • Brand Admin moderates content and approved before content goes live
  • Allows brand to maintain 100% control while developing a collaborative approach to updating website content by franchisees and group members
  • Reduced brand headcount cost to maintain and add content significantly
• Security
  • Set-up: Add/Edit users and define role for each user (Admin, Hotel Login, Content Moderator / Publisher)
  • Multiple levels of access for security purposes - Role Based security (granular privileges)
  • User logs are archived
• Scalable
  • Scale from single website to portal for hundreds of websites
  • Can be used by small associations to brands with hundreds of franchisees
  • Ongoing Costs and Maintenance
  • Low cost of ownership and maintenance
  • Minimal training and easy to master; easy to update using WYSIWYG editor
• Ticketing Module (Optional)
  • Module available to offer online support help desk for franchisees
  • Create new ticket and assign a status

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