Proven Online Marketing Research and Strategies that Ensure Web Promotion
Milestone delivers a complete package of internet marketing strategies, including website optimization and web promotions that drive quality traffic to your site and generate bookings. We develop an integrated and targeted internet marketing plan that puts your hotel listings at the top of directories and search engines that matter most to your business.
Once a website is designed with the right strategy and is fully-optimized for search engines, Milestone will promote the website so that people can find it when they search for things relevant to your market. There are multiple strategies involved in the successful promotion of a website.Milestone’s proven strategies are a mix of the following three strategies:
Search Engine Optimization &
Enrollment
Search engine optimization entails writing keyword-rich
meta tags and enhanced content for your website based on targeted online
research. Once the SEO is implemented on the site, we enroll the website into
different search engines, such as Google, Yahoo!, MSN, and other major engines.
Hand-submitted to each of the engines, websites included uniquely written
titles, descriptions, and keywords tailored for each search engine’s criteria.
We also market your hotel site in the local and national search engine
categories to make sure that the website is being promoted on all channels
within the search engines.
Strategic Link Building is one of the key elements of securing relevance for a website and driving higher placements organically. The core of your site’s link building success is securing links from relevant high-quality directories. Milestone develops in-bound links to our client’s websites from relevant third party and expert sites. The sites that we obtain links to can be distributed into 4 major categories:
- Local Links
- Regional
- National
- Niche
Milestone maintains a very large database of directories in each of these categorie, and will bring in links to a website depending on the client’s marketing strategy.
Pay-per-Click Campaigns
Milestone
conducts extensive pay-per-click campaigns for our clients. The return on
investment on pay-per-click campaigns is determined by two main factors:
- Choice of Keywords: An inappropriate choice of keywords results in a significant number of clicks but poor conversion. Milestone uses our experience in the lodging industry to carefully select the most relevant keywords for our client’s market.
- Ongoing Management: Milestone provides close campaign management to make sure that our established goals are being acheived and the client is getting a high return on their investment.
"The hotel booked 400 room nights within 2 months of the site going live." [more]
Aqua Resorts 
Gaia Hotel Napa Valley
