Santa Clara, California (December 17, 2004) --
The Comfort Inn of Hayward, California received the honor of having their first website, which was designed and optimized by Milestone Internet Marketing, Inc. of Santa Clara, named "Best Website of 2004 in Region 12" by parent company Choice Hotels. The Comfort Inn Hayward selected Milestone to provide a wide spectrum of internet marketing and promotions services, including creating and launching a dynamic, effective, aesthetic and search-engine optimized website.

"We constantly get compliments on the look, feel and user friendliness of our hotel's website," said Tom Kearns, general manager, Comfort Inn Hayward. "The real hook of our site, however, is its keyword rich content and top search rankings that help us reach new guests looking for specific information and hotel packages in our area."

Websites were judged on several cutting-edge internet marketing criteria, in conformance with Choice's web design parameters, including curb appeal, design and layout, photography, searchability, meta tags and keywords, photography, ease of navigation, link relevancy, body content, page length, load time, ease of finding rates and contact information, site timeliness, and the ability to make a reservation from every page. The Comfort Inn Hayward site exemplifies the most organic, cutting-edge internet marketing strategies and practices in the industry to achieve web visibility and productivity.

"It's great to be recognized by a leading franchisor for the things we practice every day and the elements we incorporate in creating search engine optimized websites that are designed to drive business, as well as look good" said Benu Aggarwal , founder/president, Milestone Internet Marketing. "The industry is fast realizing that to be successful on the web your site has to rank high on search engines and then giving potential guests what they want."

For more information, please visit www.milestoneinternet.com and www.comfortinnhayward.com .

Milestone is a full-service marketing communications firm, specializing in internet marketing strategies and website development for the lodging industry. Founder and President Benu Aggarwal is a recognized expert in internet marketing, search engine optimization, and e-commerce strategies. Benu has written several articles on internet marketing and website development, and has been a speaker at industry workshops and conferences. Benu has combined her hotel industry experience with search engine optimization technology to create Milestone's proprietary technology, MileSearch™, currently utilized by Milestone clients throughout the U.S. Milestone's multi-talented team of award-winning designers, copywriters/editors, programmers and photographers encompass 30 years of industry experience and a profound love for what they do.