Santa Clara, California (March 24, 2004) --
Milestone Internet Marketing will be presenting the nationally-acclaimed "Hotels to HTMLs™ Workshop" at the Asian American Hotel Owners Association (AAHOA) National Convention April 22-24, 2004 in Grapevine Texas. "Hotels to HTMLs™" is a pioneering workshop that's designed to help hotels owners and managers understand, harness and effectively utilize the far-reaching sales and marketing power of the internet via website promotions, email marketing, booking engines, global distribution systems and travel sites.

"The internet has manifest into the most critical marketing channel for the lodging industry, it's your online front desk, selling rooms and making your lodging accessible on World Wide Web," says Benu Aggarwal, president of Milestone Internet Marketing and author of the book From Hotels to HTMLs™ - A Complete Guide to Internet Marketing for the Lodging Industry. "The Hotels to HTMLs™ workshop covers the most crucial areas of your online marketing strategy, such as websites, search engine optimization, travel sites & GDS, and permission email marketing, and shows hoteliers how to capitalize and prosper on the e-marketplace. How you position your company today is vital to your future."

Milestone is a full-service marketing communications firm, specializing in internet marketing strategies and website development for the lodging industry. Founder and President Benu Aggarwal is a recognized expert in internet marketing, search engine optimization, and e-commerce strategies. Benu has written several articles on internet marketing and website development, and has been a speaker at industry workshops and conferences. Benu has combined her hotel industry experience with search engine optimization technology to create Milestone's proprietary technology, MileSearch™, currently utilized by Milestone clients throughout the U.S. Milestone's multi-talented team of award-winning designers, copywriters/editors, programmers and photographers encompass 30 years of industry experience and a profound love for what they do.