Workshops & Seminars
Why Hotels to HTMLs?Milestone's world renowned Hotels to HTMLs series of workshops and seminars offer practical internet marketing strategies that have worked for hundreds of hoteliers and lodging industry managers. Presented with real life case studies, Hotels to HTMLs™ workshop describes the latest trends and technologies being used in the Internet Marketing space. The seminars educate the participants about the latest and greatest in the internet marketing domain and participants walk away with productive, real-life tips of what they can do immediately to enhance their business by utilizing the internet. Milestone seminar is conducted in an open, friendly, and interactive environment and is designed for Owners, Presidents, VPs, General Managers, Director of Sales and Marketing, and Internet Marketing professionals. Miletone's training seminars are unique and differentiated from other similar seminars in that they are based on practical, real-life strategies that have been actively deployed and have been effective. The workshop explains step-by-step how to succeed in the virtual marketplace and improve hotel's online bottom line. Our informative and interactive workshops cover everything you'll ever need to know to be highly competitive on the internet by utilizing the key distribution channels for the lodging industry including Property Websites - Search Engine Optimization & Marketing, Travel Sites & GDS, and Email Marketing.
What Will Attendees Learn?The seminar covers the range of topics from basics to ultra-advanced internet marketing strategies that will help attendees develop internet marketing plans for their properties. By the end of this workshop, attendees will know how to harness the vast potential of the internet and manifest its tangible applications for profitability. Specifically, attendees will walk away with the understanding of the following
- How to create their own online marketing plan
- Understand the key market segments online and what is needed to be competitive in those segments
- Main Online Distribution Channels - property websites, brand websites, email marketing, social media channels, etc.
- How to increase online business from the distribution channels
- Participate in interactive discussions about internet marketing with other lodging professionals
- Take away an immediate action plan to improve your hotel's ability to capture online business
Target AudienceMilestone seminars are conducted in an open, friendly, and interactive environment and are designed for Owners, Presidents, VPs, General Managers, Director of Sales and Marketing, and Internet Marketing professionals. Typical forms of training forums include
- Search Engine Conferences - SMX, SES, etc.
- City and State Lodging Associations - NYSHTA, CLIA, OHLA, etc.
- Hospitality Organizations - AHLA, AAHOA, etc
- Educational Seminars at Conferences - Hitec, Brand Conferences
- Management Company GM and Sales Conferences
- Revenue Management Training
- Brand Coop and Marketing Meetings
- Professional Development Programs