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Home > Education > Publications Reviews
Hotels to HTMLsTM book Review

Hotels to HTMLsTM Internet Marketing book Review

 Within two months of reading Hotels to HTMLs™, I was able to triple the number of visitors to my property's website by implementing some of the strategies discussed in the book. 
Within two months of reading Hotels to HTMLs™, I was able to triple the number of visitors to my property's website by implementing some of the strategies discussed in the book. Now, I can clearly see what is wrong with some of world's major franchises brand websites.
- Brett L. Lower, General Manager, Comfort Inn & Suites Vermont - Choice Hotels International , 2003 Inn of the Year, 2003 Platinum Award Winning Hotel, 2001 & 2002Gold Hospitality Award Winner
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 Hotel marketing has turned upside down in the era of the internet. 
Hotel marketing has turned upside down in the era of the internet. Benu Aggarwal's Hotels to HTMLs™ handbook is the best source I've seen for explaining this new landscape, as well as providing tactical strategies for maximizing your hotel's exposure on the internet.
- Chip Conley, CEO and President of JDV Hospitality
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 The Hotels to HTMLs™ e-book is a practical, tactical guide for both beginners
and veteran. 
The Hotels to HTMLs™ e-book is a practical, tactical guide for both beginners and veteran. The layout makes it easy to read and it is a great reference tool for information as needed.
- Beth Delci, Director, eBusiness Initiatives, Best Western International.
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 This was one of the most informative seminars that I have ever attended.  
We quickly learned how to market on the internet and yield the best results by building search engine friendly websites and by targeting certain features in our area.
- Mebs Tejpar, Owner, Best Western Regency Inn
 Great guide! Really shows what it takes to create a strong Web presence. 
What we all need to realize is that it is not all about having an attractive website but having a website which can produce results. This guide makes it clear that we have to change how we approach our target audience. It touches all aspects of internet marketing, and it is written by someone who truly understands hotel marketing. I highly recommend it for all lodging industry managers.
- Rick Tipton, President, American Hotels, Inc.
 The internet is a disruptive technology that hoteliers will need to adapt to. 
The internet is a disruptive technology that hoteliers will need to adapt to. This book is perfect for those seeking to harness the internet.
- Vimal Kumar, General Partner, Silicon Valley Hotels
 This is a very informative handbook, and unlike most technology books written for a non-technical audience, it does not bore you. 
This is a very informative handbook, and unlike most technology books written for a non-technical audience, it does not bore you. The book is written so anyone will understand it.
- Dilip Patel, Owner, Holiday Inn Express Hotel & Suites, Mountain-View
 Wow, I can't tell you how much I enjoyed your book. It is definitely a MUST READ for anyone. 
Wow, I can't tell you how much I enjoyed your book. It is definitely a MUST READ for anyone. The size is wonderful! It was short enough to read quickly and made me want to keep going back.
- Scott Kammeyer, Manager, eCommerce Sales