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Benu Aggarwal
Benu Aggarwal- President and Founder, Search Engine Marketing Speaker
Benu Aggarwal
Founder and President
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Speaker Profile| Internet Hospitality Marketing

Benu Aggarwal is the Founder and President of Milestone Internet Marketing, a leading provider and pioneer of digital marketing software and solutions. In her current role, Benu manages product development, client services and technology for Milestone. Under her leadership, the company has launched several award-winning websites and softwares. With her technical marketing experience, entrepreneurial spirit and motivating "can do" attitude, Benu has the ability to communicate technical ideas into tangible practice through step-by-step instruction.

 

 

Benu's speaking engagements are packed with real-life experience and cost effective strategies you can implement for your business. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, AAHOA, CLEA, SMX, Phocuswright - and several nationwide conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express. She was most recently named one of the top 25 most extraordinary minds in hospitality marketing and sales by HSMAI.

 

A respected expert in Internet Marketing strategies, Benu has written several articles on Search Engine Marketing and co-authored the Internet marketing book "Hotels to HTMLs." Benu often speaks at search and lodging industry conferences. Prior to Milestone, Benu worked in sales and revenue management in select service and upscale hotels in the US and abroad. Benu has earned BS and MBA degrees, CHME, SEO and SEM certifications and the Cornell GMP program certification.

 
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Benu Aggarwal Past Speaking Engagement - Presentations

Past Speaking Engagement - Presentations

  • The Customer's Journey Through The Local Ecosystem - ClickZ San Francisco 2014
  • Ensuring Your Site is Found: Next Generation Site Architecture - ClickZ San Francisco 2014
  • All About Responsive - Moz Webinar 2014
  • 2014 Digital Marketing Trends: Big Campaign Wins - ClickZ New York 2014
  • Top 10 Conversion Factor Trends, Backed by Science - Searchmetrics' Enterprise Marketing Conference 2014
  • Responsive Design, Dynamic Serving, m-dot: Which Mobile Approach is Right for You? - ClickZ New York 2014
  • Structured Data Super Session: What You Need to Be Doing Now - SMX West 2014
  • Search Engine Marketing Strategies for Hotels - Hummingbird, Schema's, authorship, and more - HSMAI Digital Marketing Strategy Conference 2014
  • Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? - SES Chicago 2013
  • World Class Local: Optimizing Listings, Place Pages, and Beyond - SES Chicago 2013
  • Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? - SES San Francisco 2013
  • Schema and RDF - Secret Weapon for Your Website Architecture - SES New York 2013
  • Schema 201: Real World Markup For Success - SMX West 2013
  • Hardcore Local Strategies - SES Chicago 2012
  • Schema 201: Real World Markup For Success - SMX East 2012
  • Semantic Search: SCHEMAs and CMS - SES San Francisco 2012
  • Schema & Authorship: 1 Year Later - SMX Advanced Seattle 2012
  • SO/LO/MO: Local Myth Buster - Local Optimization Facts Proven or Debunked - SES New York 2012
  • SEOmoz Webinar: Google Places - Do's, Don'ts, and Best Practices - 2012
  • Local Social: The Future of Promotions - SES San Diego, SES San Francisco, SES Chicago - '11
  • Local Search Tactics - SMX West - '11
  • Top 10 Proven Online Strategies & Tools for Driving Revenue - AAHOA - '11
  • SIG Internet: How Social Media is Changing the Rules of Marketing - TiE - '11
  • PPC or SEO? The Ultimate Search marketing Battle - SES San Francisco '10
  • Local Search Ranking Factors - SES Chicago '10
  • Advanced Paid Search Tactics - SES New York '10
  • Internet Marketing and Social Media - AAHOA '10
  • Updates on Social Media Optimization - SES New York
  • SEO deployment and Information Architecture - Pubcon South
  • Duplicate Content and URL SES San Jose, Chicago
  • Maximizing SEP Returns with User Generated Content - SES San Jose
  • Enhanced Listings - SMX New York
  • Geo-targeting / day-parting SMX New York
  • Winning From The Start: Getting Ad Copy Right on Tuesday SMX Advance
  • Video & Image Search SMX West
  • Why Local is Different? SES (Local in LA)
  • Images and Maps SES New York
  • Enhanced Listings - SMX New York
  • Maps API - Maps: They're Not Just for Driving Any More?
  • Tracking Travel Conversions
  • Pack Your Tool Bag; Blog, Video, Map, UGC
 
Benu Aggarwal Past Events

Past Events

Conferences and Organization focused on search

  • Search Engine Strategies New York, San Jose, Chicago
  • Search Engine Strategies Local
  • Search Marketing Expo (SMX) Advance, West, East
  • Search Marketing Travel

Conferences Focused on Lodging Industry

  • AAHOA (National and Regional Seminars Over 20 )
  • AHLA (Pushing your profit seminar series)
  • Eye for Travel
  • Best Western Conference
 
Articles and Books Written by Benu Aggarwal

Articles and Books Written

 
 
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