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Milestone Inc.
Milestone Digital Marketing Conference
Learn Digital Strategies Rarely Discussed In Public Forums


Monday July 25

1:00 PM
Chicago Office Open House, 150 N Wacker
Meet the team, Product Demos.
6:00 PM
Cocktail Welcome Reception

Tuesday July 26

7:30 AM
Breakfast and Registration
8:30 AM
How the Customer Journey is Driving Digital Marketing Innovation - Bill Hunt Bill Hunt is highly regarded, globally-recognized search and digital marketing guru.
9:15 AM
Key Digital Marketing Trends and Strategies to Stay Ahead Learn strategies to influence website visitors and convert them into customers, includes AMP, CRO, Knowledge Graph, and more.
10:00 AM
Creating a Mobile First Strategy Ensure your digital strategy is future proof by optimizing mobile presence across all digital channels.
10:30 AM
10:45 AM
Top 2016 Website Design Trends Get ready to deliver a world class web experience to users in a multi-device world - telling a story, minimalism, grid designs, bright colors and stunning imagery.
11:15 AM
ADA Compliance: Why Should You Care? Learn how to offer guests best user experience and protect your business against uncalled-for lawsuits.
11:30 AM
Changing Landscape of Local and Organic Search Decipher the key components impacting your visibility on Google, Bing, and Local Search Directories and walk away with actionable insights to create an impactful local ecosystem presence.
12:00 PM
Lunch, Networking, Product Demos
1:00 PM
Constant State of Digital and Personal Growth - John WallisJohn Wallis is the former Chief Marketing Officer of Hyatt Hotels and Resorts.
1:45 PM
Success with Social and Search Integrate social seamlessly into your digital marketing strategy to connect to customers and increase revenue.
2:15 PM
Advancements in Paid Marketing Make your marketing dollars go further by optimizing your channel and media mix. Learn about new channels to reach targeted customer segments.
2:45 PM
Measuring the Success of Your Digital Strategy in Today's Multi-Touch World Walk away with tools to understand how your marketing dollars are working for you.
3:15 PM
3:30 PM
Benchmark Your Digital Presence Against Competition Tools to benchmark your performance vs. competition and staying ahead of the game.
4:00 PM
PANEL: Up Close and Personal with Hospitality Industry Experts - Robert Cole & Chris RockettRobert Cole is a Senior Research Analyst at PhocusWright.
Chris Rockett is the Senior VP of Sales at Milestone.
4:45 PM
Setting Your 2017 Digital Marketing Plan Get ready for the budgeting season with 2017 Digital Marketing Recommendations and Toolkit.
5:15 PM
Closing: Digital Marketing, Bots, AI, Virtual Reality, IOT   Where do we go from here? Opportunities offered by constant change and innovation.
6:00 PM
Dinner Reception